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Ten tourist circuits have been identified as major thrust areas.
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A master plan would be prepared for providing quality services and
ensuring integrated development and marketing of all these circuits.
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Creation of a special fund to finance state-of-the-art. tourist
infrastractural facilities in each circuit.
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Co-operation of private sector and NRIs for financing projects at
various tourist places.
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The new tourism policy aims at increasing the number of approved
hotels in the State from 80 to 300 and the bed-capacity from 5,000 to
15,000 in the next decade.
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It aims at raising the level of foreign tourists arrival to the State
from 7.2 lakh to 30 lakh per annum arid domestic tourists arrival from
360 lakh to 1000 lakh.
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It intends to ensure an lnvestment of Rs. 10,000 crores at current
prices to be made in tourism industry from the public and private sector
in the next decade in the State as against Rs. 350 crore per annum at
present.
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This will provide additional employment to 5 lakh persons directly and
to another 50 lakh persons indirectly in the State in next decade.
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The New Tourism Policy provides for an attractive tax benefit package
for the tourisim units. They would get the same benefits as are given to
the industrial units in the State.
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It also entails exempting hotels from the levy of luxury tax below a
rental of Rs.1000/-, facility of exemption/deferment from levy of luxury
tax to the new recognised tourism units for a period of five years from
the date of commencement of operations. exemption/deferment of levy of
entertainment tax to new ropeways for a period of five years,
exemption/deferment of trade, tax on the restaurants in the new
recognised tourism units for a period of five years, compounding system
to assess the levy of entertainment tax on tourism units for the display
of television programmes in their rooms using the services of a Cable
operation or through a Dish Antenna exemption from trade tax and
entertainment tax on all units recognised under the paving guest scheme
with a capacity of upto five rooms (maximum ten beds) and exemption from
entertainment tax to ail existing and new amusement parks U.P.F.C. and
PICUP will extend loans to tourism projects.
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In the hill region. financial assistance, subject, to a ceiling of Rs.
10 lakh will be provided under the tourism self-employment scheme to
start tourism related ventures.
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Beer-bar licences will also be granted to recognised private hotel
units having restaurant facilties.
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The procedure to get various approvals will be simplified and the
criteria to assess luxury tax will be rationalised.
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Neccessary infrastructure facilities will be developed through
private-public partnership and special importance would be given to
facilitate investment by NRIs.
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Priority to develop basic infrastructure facilities viz. roads,
aviation services rail, surface and water transport assured electrical
supply, telecom facilities, drinking water, sewage facilities and
accommodation.
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New products like yoga spiritual, ayurveda, naturopathy, advanture
sports, water cruises, film locales, diverse cuisines, traditional
attire, village life etc. will be developed to attract more tourists.
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Eco-tourism will be promoted in hills, forests and water bodies.
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A Heritage hotels subsidy scheme with a subsidy of 10% and ceiling of
Rs. 7.5 lakh will be introduced to encourage the conversion of private
heritage building into attractive accomodation facilities.
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Restoration of ancient places, havelies, buildings and forts will be
undertaken in the State.
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A Capital Investment subsidy scheme with an incentive of 10% and a
ceiling of Rs. 5.00 lakh will be introduced to attract more investment
in tourism sector.
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For effective co-operation between various departments and to solve
problems faced by the enterpreneurs a "Paryatan Mitra"
committee will be constituted headed by the Chief Secretary.
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District Tourism Promotion councils will be constituted as a
registered society an all the districts of the State to promote local
initiative for the development of tourism.
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Establishment of a Hospitality Management Institute at Varanasi.
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A special "Research Cell" and a "Mahotasav Cell"
will be set-up in the directorate of Tourism to facilitate collection of
data, analytical research and better conduct of festivals.
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Effective marketing will be arranged through participation in domestic
and international travel trade conferences, fairs and world tourism
marts and by organising an 'Uttar Pradesh Show' every year in some
foreign countries.
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Increase in employment in Industrial and Allied Sector from the present
level of 8 to 15%.
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10 to 12% annual rate of growth in the Industrial Sector.
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Raise the share of industry in the Net State Domestic Product from the
existing 20 to 25%.